Albert Jolink

Living in Virtual Reality

Professor of Strategic Management and Sustainability

SKEMA Business School - Paris


This website is about my research and teaching with/in virtual reality.


AoM 2024

During the annual meeting of the Academy of Management in Chicago I will participate in a caucus on 'Virtual Reality and the Metaverse in Management Research'; co-faciliate a PDW on Virtual Reality Research; and present my paper on

'The direction of problemistic search: Opening the black box with virtual reality'.

VR Expertise

I have worked with VR sinds 2016 and applied it in my research and teaching in business and management.

VR is a fascinating technology that allows management scholars to study topics in a virtual setting that are otherwise hard, if not impossible, to study. At present, I mainly use VR to study management behaviour and team behaviour, but in principle anything you can imagine can come alive in VR.

  • Management behaviour

  • 360- case studies

  • Immersive learning

  • Single-user apps

  • Multiple-user apps